L'Oréal Paris has always championed women's empowerment by encouraging generations of women to realise their self-worth, starting with the renowned 'Because You're Worth It' tagline. Street harassment is the #1 issue faced by women worldwide, with 80% having experienced sexual harassment in public spaces. It impacts women's daily life, robbing them of their sense of security and confidence. Because this type of violence goes against everything L'Oréal Paris stands for, the brand is committed to Stand Up Against Street Harassment globally.
Together with international NGO partner, Right To Be, and their local charity partner the Suzy Lamplugh Trust, L'Oréal has joined forces to train everyone in the 5Ds methodology by Right To Be through training sessions in both public spaces and online at standup-uk.com.