Benefit's hotly anticipated new mascara, Roller Lash had everyone hot under the collar at the end of January, mainly because we all rushed to our nearest newsagent to make sure we bought the latest copy of Elle with the exclusive free gift of Roller Lash. Arran picked up mine for me as I was unwell and then I had a surprise parcel arrive from the babes at Benetowers with a beautiful vanity case and another copy of Elle with the free mascara which went straight to my sister so she could try it too.
The packaging is cute but sleek and the wand handle on the full size version is made to look like rollers which is what Roller Lash is inspired by, 50's style rollers for your lashes. It's as simple as that but oh so genius. With it's hook and roll brush that leaves you with beautifully separated and curled lashes. The formula also helps set the lashes and leave a curl for 12 hours so you can flutter those pretties all day long. The mascara is only available in black which seems to be the same for Benefit's other masacaras too but it does coat the lashes perfectly leaving even colouring and no bare lash showing.
I'm not a fan of They're Real so I was expecting big things from this and Roller Lash definitely delivered. The size and shape of the wand makes it really easy to use and it fits my lashes perfectly. I find They're Real clumpy and difficult to layer whereas Roller Lash is the complete opposite, the more I've layered the better it has looked on my stumpy lashes, lengthening them and adding more volume. Also it doesn't flake during the day or smudge as it's water resistant yet it's still really easy to get off unlike They're Real.
There's been no official release date for this although I have heard early March. You do seem to be able to purchase it on the website already and it is retailing at £19.50. Have you tried Roller Lash yet? What do you think of it?
